Post details: Social Project Management

06/17/08

Permalink 07:51:04 pm, Categories: general, 1039 words   English (US)

Social Project Management

This is Posted by: David Coleman

Project tools were initially built for large linear projects and for the people managing those projects. However today, most people that manage projects are not professional project managers and many people have begun to realize that projects are often anything but linear. In addition most project management tools do not support the interactions of people on the project with either project objects (schedules, Gantt charts, presentations, diagrams, documents, etc.) or with other people. However, with the advent of the Internet and now Web 2.0 the focus has turned from content to interpersonal interactions through online communities and social networks. This blog is an overview of how these new Web 2.0 (social) technologies are helping project management evolve, and be more effective.

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Background

Project Management (PM) is a very old practice, but computer-based PM tools are relatively new (1950’s). Whenever we move an old technology to a new paradigm, we tend to use the old technology in an old way rather than a new way. A good example of this is when the Internet became all the rage in 1995, we moved many pieces of content that were on paper, or documents stored on our PC desktops to the Web to become static web pages which too were focused on content. It was not until 10 years later that people began to figure out the Web was not only a content network but a social network, and so there has been a shift in Web 2.0 to Web-mediated social interactions.

A similar pattern can be found in PM tools. The initial tools created for these projects focused on the linear nature of the project and included support for such concepts as PERT charts, critical path management, and eventually WBS (work breakdown structures) which captured critical dependencies in the project. The problem is that PERT-based linear models for projects were developed for large-scale, one-time, non-routine projects like the building of the Polaris missile.

In the 80’s and 90’s we had PC-based tools, which were just smaller versions of the tools that had been created for the Mainframe in the 60’s and 70’s. These are what I call the Web 0.0 (or pre-Internet) PM tools (or PC desktop tools). These tools were then put on the Web with a Java or Flash interface (Web 1.0 tools) but often had the same functionality (or maybe a bit less) than the PC-based progenitors.

But the Web had more than one effect and as projects become more complex and distributed, more and more people of various skill sets become involved in executing a project successfully, creating a labyrinth of communications, teams and deadlines to manage, and the chances of a project being “successful” using the pre-Internet, PC-based tools kept dropping. These tools just were not working so well anymore. According to a 2004 Standish CHAOS report on Project Management success and failure, this report found that “29% of projects succeeded, 18% failed and 53% were “challenged”” (where the project does not provide the same value as a successful one).

How Do We Fix the Tools?

Obviously something is not working, and one of the avenues of attack is to look at the tools to see how they can be improved. Not by adding more features and functions (like in Microsoft Project) but rather by looking at the underlying assumptions of these tools to see where needs are not being met. I believe that a new class of PM tools is emerging, driven by a number of pressures:
1. The social nature of projects, and the easy availability of social networking tools and more sophisticated collaboration technologies in the consumer space
2. Support for both linear and non-linear project planning and better tools for estimating (both time and resources). This allows project managers to deal with “wicked problems” which can be much more challenging.
3. The high level of failure of many PM projects indicates that there is something wrong, there is some need that is not being met, or that the current PM methodology does not apply well to many of the projects it is being used for.
4. Most of the people today using PM tools are neither trained, have the time to be trained and are not professional project managers. This means that the tools have to be easy to learn and use, inexpensive and easily accessible not only to the project manager, but to their team which may be distributed across countries, and companies.

These tools integrate not only asynchronous collaboration technologies (VTS – virtual team space) to create a secure virtual project space, but they also begin to integrate RTC (real time collaboration) functions to support more rapid interactions between project team members and cut down overall task and project duration.

Besides PM tools not supporting the social nature of projects, they also do a poor job of estimation. New tools like LiquidPlanner offer better ways to not only estimate time and resources but to come out with a more flexible project plan that better reflects today’s realities for the project.

Viewpath offers a way to do non-linear project management. All of these new Web 2.0 tools are offered as a SaaS (Software As A Service), have lower up-front costs, risks, and low learning barriers. They start to support people in the way they want to work instead of making people change their work behaviors to deal with the limits of the software.

Project Communities and the Future

The software is also co-evolving with new social structures in the enterprise and its value network (those you work with outside the firewall) to develop project communities where there are not only social interactions, but project knowledge can be stored and shared. In some more forward thinking enterprises these communities are taking the place of the Intranet. They provide the added value of feedback (rating and ranking) as well as expertise location and can also be deployed outside the firewall so as to allow easy interaction with the value network.

I believe that over the next two years we will begin to see some radical changes in the PM world, both because of the co-evolution with Web 2.0 technologies, but also because of the realization that some of the assumptions we made when initially creating these PM tools do not support today’s more complex, Internet-oriented and non-linear project environments.

Comments, Pingbacks:

Comment from: Stewart Levine [Visitor] · http://www.resolutionworks.com
David, having presented to a number of professional PMI groups I understand the great challenges PM's face from a communications perspective. I think that a huge opportunity of 2.0 is to incorporate into the PM tools some educational tutorials and communication protocol templates that will address some of the interpersonal communication challenges that always arise in projects. What comes to mind is the world of large construction projects where the concept of "partnering" has been emerging. I recently responded top an RFP for the construction of a school. The municipality was mandating that the general contractor hire a facilitator to train all representatives of all contractors in how to partner with each other and how to resolve inevitable conflicts. That kind of innovation could be incorporated into new PM tools.
Permalink 06/18/08 @ 11:48
Comment from: onur [Visitor] · http://www.eglencek.com
good lucks
Permalink 06/23/08 @ 11:19
Comment from: PM Hut [Visitor] · http://www.pmhut.com
I still can't believe that at this time and age Project Management Communication is still an issue. I think the whole issue lies in this sentence: "Most of the people today using PM tools are neither trained, have the time to be trained and are not professional project managers".
Permalink 06/28/08 @ 03:42
Comment from: Michael Klasen [Visitor] · http://mgklasen@yahoo.com
Uncertainty is the root cause of most project failures. Regardless of what tool is used, a good Certified Project Manager (CPM) is better at managing uncertainty than an untrained PM and this explains why CPM managed projects experience less, although still significant, failure. But even the best CPM can not avoid fatal costs overruns if a project unexpectedly turns “wicked”.

So what is the answer to project management failure? Part of the answer is doing a better job at pre-qualifying project uncertainty before assigning human and software resources that are mostly tuned to manage complexity. Uncertainty and complexity are fundamentally different problems that require very different solutions.

For example, assume a CPM knows how to do very effective project pre-qualification. It is still impossible for that CPM to efficiently filter all potential projects for “wickedness” because they can not be an “all topic expert”. Management of uncertainty is where social project management tools can add real value.

Collaboration is the only way humans can determine the extent of uncertainty and make resource investment decisions accordingly. We need an efficient, effective, and uncertainty management friendly collaboration tool designed specifically for project pre-qualification.

An ideal tool is metric driven to enable continuous process improvement in collaboration. It should balance the conflicting requirements for operational efficiency and effectiveness that change depending on topic matter. It should be universally applicable to avoid biasing decision outcomes. Any practical tool should also be easy to use because it matches user requirements with each user’s ability to contribute knowledge.

An ideal tool should also avoid the non-productive games humans can play with uncertainty like; (1) only helping people we like, (2) avoiding uncertain decisions by always being busy working in our comfort zones, (3) being unwilling or unable to express uncertainty so it can be addressed, (4) using knowledge as patronage to create blind loyalty, or (5) positioning to take credit for success and avoid blame for failure.

So the basic problems with most social project management tools is that they fail to manage the very social problem of uncertainty and also fail to deliver the hard performance metrics required to justify their cost. Both are critical problems because uncertainty is not only a primary cause of project failure, is it also the key to linking collaboration and project management tool functionality in order to achieve outstanding innovation and competitiveness results.

I have created a collaboration algorithm that addressed all the issues described above for the specific tasks of project pre-qualification, innovation management and strategic investment decision making. Please contact me to learn how my algorithm simultaneously addresses the multifold challenges of uncertainty management and therefore provides the missing piece required by the next generation of social project management tools.
Permalink 07/18/08 @ 09:46
Comment from: Ed Warnock [Visitor] · http://cumulusllc.com
Very valuable insights. For complex projects and programs we are beginning to incorporate wikis to supplement traditional project management documentation. This is particularly helpful when dynamic conditions make it difficult or even unwise to "lock down" requirements and designs to adhere to conditions that may no longer hold true.

Blogs can be help create dialogues that involve more people and are more timely than project meetings alone. A good blog can also go a long way to keeping the whole organization informed about performance issues and changing conditions. Besides helping to facilitate better discussions, blogs are a great tool to help manage expectations around dynamically changing scope, schedule and budget performance.

These web 2.0 tools can help organizations dynamically adjust plans in response to a fluid environment. They also provide a record of how decisions were reached.
Permalink 08/06/08 @ 17:41

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